Basic Marketing is an economic development activity that involves seeking opportunities, taking advantage of them, and working to facilitate economically beneficial exchanges. This course provides general information about marketing in any environment with suggested learning activities that apply marketing concepts directly and specifically to Nunavut.

The learning activities are the key to making this course relevant. Learners are encouraged to select the activities that have the greatest relevance for their goals in the field of marketing and economic development in Nunavut. By completing the learning activities students will gather current information about marketing opportunities and challenges in Nunavut.

Learners will be introduced to basic definitions and concepts that guide the marketing process. They will apply these concepts to the development of a marketing plan and explore some of the communication, research and presentation skills that marketers need for success.